Thursday, 8 October 2009

R Pole Brings Pole dancing fitness to homes & health clubs worldwide

Pole dancing has been stripped of its sleazy image and become a rapidly expanding, popular choice of exercise for many women in recent years. Now, worldwide fans of this fashionable way to keep fit and have fun will be free to pop up a pole at home, at the health club, at the beach or even in the pub, with the launch of the first, truly portable pole - the R Pole (

Designed by pioneering pole dance and fitness school, Pole Passion ( ), the patent pending fitness pole is self-standing; it doesn’t require a stage or tools and takes just minutes to set up and take down. And being 50% lighter than its nearest podium based rival, the R Pole sets a new standard in portability and creates a new world of opportunities for pole fitness.

Stephen Penney, director of Pole Passion, says: "To be honest, my aim was initially to make my own life simpler by inventing something that users could easily put up themselves. But it's become an instant hit with women who've had enough of paying for hardly used health club memberships and are bored with the same old aerobic classes."

He continues: "We're finding that the home version of the R Pole particularly appeals to women who are after more entertaining ways to work out. With the R Pole they can practice in the privacy of their own homes, or make pole-fitness part of their daily workout and even their next girls' night out!”

Created with personal fitness in mind, the studio version of the R Pole will also be a boon for professional pole dancing and fitness instructors. The split pole design clips together in seconds, without the need for butch spanners or step ladders, minimising set-up and maximising teaching time. And being completely self-supporting, the R Pole won’t damage floors or ceilings with screws and fittings, making it possible for professional studios to add more pole fitness to their weekly timetable.

Kay Penney, a fitness professional for 18 years and creator (in 2008) of the popular REP's accredited Pole Fitness Instructor training qualifications, says: "At long last we have a portable, professional pole fitness product we can use for teaching without the outdated connotations of dancing on a portable stage. It's genuinely different to anything currently on the market anywhere in the world right now."

Instructors and students don’t have to worry that safety or stability have suffered in pursuit of mobility: the R Pole has come through three years of stringent design and testing in conjunction with the University of Brighton. Its secure, wide base provides a natural exclusion zone and is covered with a safety mat to protect student dancers if they get into a spin.

Pole dancing fitness is a great, all round fun and fitness routine, incorporating all nine elements of fitness. It helps to build core strength, increase flexibility and coordination, and provides all-over body tone. And because it uses a person’s own body weight rather than the resistance of a machine, it results in leaner and more shapely muscles.

Fitness is not the only bonus: pole dancing & fitness techniques also boost confidence and self-esteem, and can help women feel sensually empowered. And, above all, it’s fun. Pole dancing fitness classes are safe, supportive environments where laughter is encouraged, making them as much a social event as an exercise class.

The R Pole was demonstrated across the UK during the recent six day masterclass tour by Felix Cane, the Australian champion and the current World Pole Sport and Fitness Champion 2009. Cane said: “The R Pole is probably the best free standing pole available at the moment.”

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Notes for editors
About R Pole construction
The R Pole is made from high quality materials sourced in the UK. It comes in a range of models suitable for professional use in gym studios and health clubs - the ‘S’ Class - and at home - the 'H' class. Features include a smaller than usual hand grip of 38mm, which makes it easier and safer to grip. Dr Steve Deadman, a leading British osteopath, has endorsed this size in preference to the more challenging style of the wider 50mm hand grip, which is more difficult for a female hand to hold during pole fitness routines.

About Pole Passion
Pole Passion Ltd, established in 2005, offers hen parties and fitness lessons from gym studios, mainly in the South East of England. In 2008 it gained accreditation with Skills Active and the Register of Exercise Professionals for its Pole Fitness Instructor Training programmes. It launched the largest, annual Miss Pole Dance UK championships in 2005 to showcase pole technique and fitness, and to change public perception of the sport. Pole Passion currently employs four full time staff and 10 part time instructors.

For further information, please contact:
Stephen Penney, director, Pole Passion Ltd
Tel: +44(0)1293 888200 / +44(0)7753 585053

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